About FrontRow
Built by parents, for parents.
We got tired of missing school events buried in a wall of emails. So we built the tool we wished existed.
Our mission
No parent should miss a moment because of a cluttered inbox.
School communication has exploded. Between newsletters, excursion notices, permission slips, payment reminders, and event updates, the average parent receives dozens of school emails every week.
FrontRow was built to cut through that noise. We extract what matters, surface it clearly, and make sure nothing slips through the cracks — so you can be present for your kids, not buried in your inbox.
I missed my son's Year 3 assembly because the notice was buried in a newsletter I never got to. That was the moment I knew something had to change.
Sarah Mitchell
Co-founder & CEO
Why parents trust FrontRow
What we stand for
Privacy first
We only read what we need to. Your email data is encrypted, never sold, and you can disconnect at any time.
Built for real families
Multiple kids, multiple schools, different email providers — FrontRow handles the complexity so you don't have to.
Radical simplicity
If it takes more than two minutes to set up, we've failed. We obsess over making things easy.
Always improving
Schools change how they communicate. We keep up so you don't have to think about it.
The team
Parents and engineers who've been there.
Sarah Mitchell
Co-founder & CEO
Former primary school teacher turned product builder. Mum of three. Spent years watching parents miss events because of email overload.
James Okafor
Co-founder & CTO
Software engineer with two kids in primary school. Built the first version of FrontRow on a weekend after missing his daughter's assembly.
Priya Sharma
Head of Product
Previously at Canva and Atlassian. Joined FrontRow because she believes the best software is invisible — it just works.
Ready to stop missing things?
Join hundreds of Australian families who've taken back their mornings.